Expertise,untied.

Independent SEO, web design, e-commerce and content specialists, brought together around the work you need.

No long-term tie-ins. Just the right work, month by month.

Start a project
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A flexible collective of independent specialists. The right expertise for the work, without a fixed agency structure.

SEO

Align what people search for with a page that genuinely helps them move forward.

What people search for
The page that answers
The useful next step

Crawlable, indexable and clear enough for people and search engines to follow.

Technical SEO, search intent, on-page direction and local visibility, prioritised around practical value.

Discuss SEO ↗

Web design

Distinctive websites built around clear decisions, accessible journeys and content you can manage.

Clear content hierarchy
Accessible frontend
Customisable CMS

From information architecture and UX to responsive interface design, frontend implementation and a customisable CMS.

Discuss web design ↗

E-commerce

Complete e-commerce websites, connecting the customer experience with the systems that run the store.

Storefront

Find productsChoose confidentlyCheckout clearly

Backend

CatalogueContentOrdersIntegrations

We design and build the customer-facing store and checkout, alongside the backend used to manage products, content and orders.

Discuss e-commerce ↗

Content

Useful content is researched, shaped and maintained as part of a living system.

A page starts as a question.

Research finds what matters. Writing makes it clear. Structure helps people reach the answer without working for it.

Publish and forget.Publish, learn, refresh.
ResearchShapePublishRefresh

Pages, articles and guides shaped around what people need to understand before they choose, enquire or buy.

Discuss content ↗

How the work moves.

A small, visible process with the right specialists involved at the right point.

Understand

We clarify the problem, audience and useful outcome.

Plan

We define the work, priorities and who needs to be involved.

Keep you updated

You receive an update on every task we take on: what is happening, what comes next and whether we need a decision.

Adjust

The mix can change as the work and your priorities move.

Start a project.

Tell us what you are trying to change. We will identify the skills the work needs and the ones it does not.

hello@freelace.co.ukFreelace · independent specialists · UK-based, working remotely